Be careful implemting your SEO techniques. Google is on the lookout to punish those that try to game the system. Sometimes the best advice is just to create content that users want to see. Then you will probably not get any beat downs from Google.
Some businesses are learning this lesson the hard way. Pay some black hats to move you up in the SERPs. Then Google changes the rules and your site is nowhere to be found. Better test the waters with a throwaway site first.
