There is a lot out there on the web about Search Engine Optimization. I just recently discovered
SEOmoz. CEO Rand
Fishkin compiled a list of "search engine ranking factors" as voted by a host of
SEO experts. The real value of this list was the comments from the expert voters. Here is an executive summary of some of these comments:
- Put keywords in the title tag, close to the beginning of the tag
- Include singular and plural forms of the keyword
- Don't overdo keywords in the body of your page
- Put keywords in the start and ending paragraphs of your page
- Do not create H1 tags which are duplicates of the title tag
- Choose domain names with 3 or less hyphens in them
- Include alt and title tags for images
- Strive to have around 200 words per page
- Text adjacent to links is important
